Television Commercial

The Television Commercial

TV commercials have become an incredible source of information and entertainment. When you consider that a :30 commercial for the 2003 Superbowl cost $2.1 million for the air time, not to mention the average $4 million for the production costs of each commercial. There is more money spent in 1 minutes around the world on adverting than there is on guns and weapons in an hour.
Your task is to generate a TV commercial that is exactly :30 seconds long. It must be exactly :30 seconds. At the rate quoted above for the super bowl, every frame of video is worth $2333.33!

Assignment: Recreate a commercial from TV EXACT IN EVERY DETAIL.  Abide by following criteria:

• time: 30 seconds exactly, not including count down and credits
• Identify the target audience
• All commercials have a beginning, a middle and a conclusion.
• An individual assignment, although you may need more talent.
• The product that you are marketing must be appropriate for school.
• Must have a complete storyboard, approved by the instructor, before you can begin. The storyboard must be extremely detailed, with every change in action and camera angle drawn in detail. You will not be allowed to deviate in any way from your storyboard. If you do, you will receive a mark of zero for the project.

Monday, February 28, 2011

I am not in today. 

Please continue working on "Welcome to my school"  I think you all know what you should be doing.  You know where the cameras are and the key.  Make sure you are respectful to the classes in progress while you are in the hallways.  Thanks dudes and I will see you tomorrow. 

Welcome to my School

Teacher:
Please take attendance in the blue binder and on Maplewood.  On my desk behind my computer there is a black disk holder with about 6 disks on it.  On the bottom of the pile there is a disk labeled Welcome to my School blah blah blah....  When the students are done their descriptions of the pre, pro and post,and they have read this blog, you can show them that DVD.  It is a movie of the complied projects from last semester.  :)  Thanks!

Students:
1. Finish your descriptions on all aspects of pre-production, production and post production.

2.  Start Welcome to my school project:

Your assignment is to generate a 2-3 minute video welcoming people to your school. This could be used for welcoming new students, or used to attract new students from other schools. Here are the steps that you need to follow in developing this assignment:

1. Review all of the parts found in Pre-Production and Production. 
2. Generate a storyboard. (Click on the link and print at least 4 pages for your group) Remember that the storyboard will contain all of the different shots and locations that you will be using. If it isn't on the storyboard, don't bother to shoot it, as you won't be able to use it. You also need to have chosen any background music and/or written any script before you seek approval.
3. Get approval from your teacher for the storyboard.
4. Shoot the required shots. make arrangements for everyone required to be available at one time, so that you don't waste precious shooting time trying to find people.
5. Import the video into the editing software.
6. Assemble the clips, music and titles onto the timeline.
7. Use only the cross dissolve for transitions, unless you seek prior approval from your teacher.
8. You should have the names of the group members before the beginning of the video.
9. There should be credits at the end.
10. The last thing on your video should be the date.
11. Export the finished project to whatever format your teacher requires.
12. This project will take you at least a week and a half, to two weeks to complete.  You will not start production until all the pre-production material is complete and approved by the teacher.  

Groups: Guys VS Girls


Group One: Dallas, Iz, Erica, Kassie, Brooke
Group Two: Devo, Aden, Pete, Nick


See you all Friday!

Preproduction, Production, Post Production from Curriculum

This is taken straight out of the Saskatchewan Curriculum.  Your assignment is to find a description of each part of the three stages.  :)

Pre-production Stage

Pre-production includes all activities related to planning. The following are examples:

setting up the production team identifying tasks establishing timelines preparing a treatment and/or script storyboarding casting gathering equipment and props finding locations scheduling (equipment, shooting, personnel) preparing various logs establishing timelines.

Production Stage 

Video Production working in production teams following storyboards rehearsing setting up locations and blocking shots camera operation and techniques (shooting) recording audio with/without external microphones lighting set-ups and techniques equipment maintenance Audio Production following a script or outline to produce an audio production demonstrating care and maintenance of basic audio equipment operating audio equipment including simple microphones recording in a variety of situations Multimedia Production following storyboards using two or more media and technologies demonstrating set-up and shut down of presentation situations

Post Production Stage 

During post-production the job of editing begins.
Editing is often considered the most challenging, creative, satisfying, and time consuming stage of production. In order to edit audio and video footage, an editing system is required. Nonlinear equipment is preferred, especially at Levels 20 and 30, but if it is not available students at this level can edit with two VCRs or two tape machines.Or, in our day, appropriate editing software.

Post-production includes:

assembly of the visual images addition of audio elements addition of graphics, including headings, logos, and credits.

4 Minute Film School

You can have a look at least any time you need to... awesome reference for what is expected in your projects.

FOUR MINUTE FILM SCHOOL

With every assignment that you do in CPT you will be marked on Pre-production, Production and Post-production. 

A really good reference......

CPT HOME PAGE

Generally where our assignments are coming from.....

Hello and Welcome to CPT 20

KCI 2010-2011
Communication Production Technology 20 (CPT20)
Mrs. A. Burback
Business Education Lab
Semester 1

Introduction

Communication Production Technology 10, 20, 30 develops knowledge, skills, and abilities in audio, video, and multimedia production technologies. Throughout the course, students will participate in hands-on production-oriented activities, labs, and projects. Students will also engage in research and use industry specific terminology. Wherever possible, students will be learning concepts, vocabulary, and skills within the context of an actual production experience. The course will encourage students to work as a contributing member of a production team, engaged in processes commonly used within the communication production industry.

The Communication Production Technology course encourages the establishment of close links between schools and industry. For example, students should be exposed to site visits, work study, and job shadowing opportunities whenever possible. In an effort to provide students with employability skills in the industry, student assessment and evaluation should consider established and innovative practices within the industry. At the 30 level, students will be expected to compile a presentation portfolio of their work.

Communication Production Technology 20 increases students' understanding of important knowledge, skills, and abilities required in the creation of audio, video, and multimedia products. Students will be engaged in more complex processes than they experienced at Level 10, and will participate in one or more production projects. Post-production activities may be minimal at this level. Students will be expected to increase their understanding of all three of audio, video, and multimedia production.

Goals

Awareness: To develop knowledge, skills, and abilities used in communication production technologies.
Business Environment: To respond to current and innovative practices of the video, audio, and multimedia industry sector.
Career and Employment: To develop team-building skills, technical skills, and communication skills required for the workplace.
Personal Development: To promote self-esteem, confidence, and a positive attitude to communication production technology and present the results of students' efforts in working and presentation portfolios.
Communications: To develop students' social and communication skills as practitioners, potential employees, and entrepreneurs in the communication production industry sector.
Business and Entrepreneurial Attitudes: To provide a practical approach to developing and using students' skills and abilities in a variety of communication production ventures.

Foundational Objectives

Foundational objectives are the major, general statements that guide what each student is expected to achieve. Foundational objectives indicate the most important knowledge, skills, attitudes/values, and abilities for a student to learn in a particular course. Both the foundational objectives for Communication Production Technology 10, 20, 30 and the common essential learnings (CELs) foundational objectives to be emphasized are stated in each module of this guide. Some of these statements may be repeated or enhanced in different modules for emphasis. The foundational objectives of the core modules of the Communication Production Technology 10, 20, 30 curriculum are presented below.

• To develop an understanding of the scope and expectations of the Communication Production Technology course.
• To understand the role and influence of communication technology in today's world.
• To develop an awareness of the three stages of communication production.
• To develop an awareness of current industry practice at each of the three production stages.
• To understand legal and ethical issues associated with communication production, and become familiar with the process of obtaining copyright permission.
• To become familiar with the range of career opportunities within the industry, and understand the roles and responsibilities of various personnel.
• To develop knowledge of basic video production concepts, equipment, and processes.
• To develop knowledge of basic audio production concepts, equipment, and processes.
• To develop knowledge of basic multimedia production concepts, equipment, and processes.
• To demonstrate basic understanding of communication production technology through the development of one or more projects.
• To increase and refine knowledge, skills, and abilities in video production.
• To increase and refine knowledge, skills, and abilities in audio production.
• To increase and refine knowledge, skills, and abilities in multimedia production.
• To demonstrate understanding of communication production technology through development of one or more projects.
• To incorporate techniques and practices recommended within the industry into projects.
• To demonstrate understanding of communication production technology through development of one or more projects.
• To demonstrate a high level of critical and creative thinking regarding decision making and the application of techniques and practices recommended within the industry, in projects.

Skills and Processes:

• Effectively plan, organize, direct, and control a variety of communications activities;
• Use current technology and production skills to develop a process or a product in response to a communications challenge or problem;
• Set up, operate, and maintain a communications system and analyse its efficiency;
• Use effective techniques to carry out and document the steps in pre-production, production, and postproduction;
• Use mathematical and language skills effectively and apply scientific principles in the design of electronic, live, recorded, and graphic communications systems.

Evaluation

70% of your learning will be assessed through: Portfolio Assignments
30% of your learning will be assessed through: Final Project Evaluation

Your skills as a learner will be assessed in the way you demonstrate:
• Learning Skill “Look Fors”
• Working Independently Use your time productively.
• Teamwork Contribute to group projects.
• Encourage others in your group to contribute.
• Organization Maintain a useful notebook.
• Have the appropriate texts / materials when needed.
• Work Habits/Homework Work to deadlines
• Prepare for class discussions and activities.
• Initiative Work to revise and improve your work to achieve the best possible result.
• Seek help / clarification / enrichment when you need it.

Unit Outlines

CPTE05B Module 5B: Intermediate Video Production 15
CPTE06B Module 6B: Intermediate Audio Production 15
CPTE07B Module 7B: Intermediate Multimedia Production 20
CPTE08B Module 8B: Intermediate Production Project(s) 30
CPTE11 Module 11: Special Effects 4
CPTE12 Module 12: Animation 0
CPTE14 Module 14: Work Study Prep & Follow-up Activities 0
CPTE15 Module 15: Work Study 0
CPTE99 Module 99: Extended Study 0

*Last 4 units are optional (or extra) and can be used for Final Evaluation.